I read today in "Fast Company" Nov. 2009 editon. Noreena Hertz the economist who won the heart of Bono and who predicted the credit crisis. Now that the crisis is a reality businesses, governments & NGOs are listening to her. - She is calling for a new type of business model, coined "co-op capitalism" which takes both profit and social goals in mind.
I so am jazzed about this idea because I started Earth Alley based on this principle. For more: http://en.wikipedia.org/wiki/Noreena_Hertz & responsible marketing with Bono: http://responsiblemarketing.com/blog/tag/bono. This is 1 form of hwo it works: (RED) was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
Maybe something good will come out of this financial & credit card crisis?
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